Jury’s comments: This is a video is about Ed Sheeran. It’s literally poverty tourism. The video should be less about Ed shouldering the burden alone but rather appealing to the wider world to step in. Massive improvement in the end. But is Ed Sheeran willing to pay for the boy's housing forever? What an irresponsible thing to do, and for this video to glorify that is terrible.

Jury’s comments: Very graphical and stereotypical. Devoid of dignity to those suffering. They're really bringing back the 80s with this video. This ad shares the same problems as the Africa Famine Appeal by DEC. Context of 'we're doing well, you selfish people'. But it offers some context and a bit of detail. Humanitarian crises are difficult though.

Jury’s comments: It is surprising to see the "white spokesperson trope" in a development video published in 2017. The video offers no political context, it’s close to "poverty porn" and of people waiting to be saved. How is the long-term issue addressed? Awful.

Jury’s comments: What a powerful video! Our heroes are never too far away from us. They give us strength, hope, peace and the drive to strive for the best. One thing this video did a really good job of was showing the kid as a kid. The children are dependent on their parents/guardians. Effective humanitarian crisis imagery.

A very good campaign. Taking a social media trope and doing something different with it. Offers some stats, some context. Blatant reminder of the different worlds children live in. And these could invite compassion from them and their parents to help. It’s also educative in a way.

Jury’s comments: This video skews away from the typical depiction of poverty. Really interesting approach--building in the criticism of poverty porn videos to the actual content. Being able to follow a train of thought makes viewers think more about what they're seeing. We think it's quite a creative approach.

Jury’s comments: A touching video. The camera technique was quite interesting and made the video seem less "produced" and more personal. We liked how it showed her journey from getting out of sexual slavery and healing overtime. It shows the good, the bad, and the ugly. All of the messy healing process. It's quite human. It's nice to see this in a development video, although it’s unclear if it’s actors or genuine people affected by the issue.