“Seen any NGO-ads you want to nominate for the #RustyRadiator award 2014 please do! (best or most stereotypical video) email us at saih@saih.no”

We're messing with you. There's no such thing as charity actors. But in our video, did you recognize stereotypes frequently used in fundraising campaigns? Hunger and poverty is ugly, and it calls for action. However, we need to create engagement built on knowledge, not stereotypes. Why?

We need to change the way fundraising campaigns are communicating issues of poverty and development. This is why we are awarding creative fundraising campaigns with the Golden Radiator Award, and stereotypical campaigns with the Rusty Radiator Award. An international jury nominated eight videos, and the winners are now elected through an internet poll.

...and the winner is:

  • The Rusty Radiator Award goes to... Child Fund with "Will you be my sponsor?".
  • The Golden Radiator Award goes to... SYPO Microfinance with "Jessie J Lipdub".

Congratulations!

If you have comments, please contact us!