Rusty Radiator Award 2015 - The Rusty Radiator Award goes to the fundraising video with the worst use of stereotypes. This kind of portrayal is not only unfair to the persons portrayed in the campaign, but also hinders long-term development and the fight against poverty.
Jury’s comments: Band Aid30 contributed to the spread of misinformation and stereotypes of Africa as a country filled with misery and diseases. The Ebola outbreak occurred in three countries in West Africa. We recent the idea of a bunch of celebrities joining forces together, giving the impression that they are saving Africa from Ebola. Furthermore, they just make it so much more about themselves! Highly offensive and awful in every way possible. Celebrities cannot stop Ebola.
Jury’s comments: Patronising. It felt like Band Aid South Africa 2015 as they reproduce stereotypical images of children awaiting rescue. Bruno Ruganzo says: “I don’t like it. It really takes away the humanity of the child and of how I think about raising children. Like parents on the African continent cannot take care of their own kids – only the white saviours can help them do that.”
Jury’s comments: Cheesy, cheap, old-fashioned production with a smattering of offensive poverty porn. The main theme promotes the White Saviour Complex. Samuel Gwenzi says: “It gives a picture that Africans are doomed compared to other humans.”
Material and award is made by:
SAIH - The Norwegian Students' and Academics' International Assistance Fund
SAIH
Oslo
Norway
+47 984 73 665
www.saih.no
With funding from:
The Norwegian Agency for Development Cooperation
(Norad)
www.norad.no
Video production:
iKind Media
Durban
South Africa
www.ikindmedia.com